Lingerie brand Ann Summers is teaming up with ITV2 to produce its first ever television spot.

The retailer is set to host a series of roadshows in regional shopping centres to find 'the sexiest face in the UK', with finalists appearing in a two minute advert premiering in the final episode of The Only Way is Essex, this November. The winner, as voted for by viewers, will go on to feature in the Ann Summers 2012 campaign.